Marvin Ammori

In a post on The Netflix Blog that went up Sunday night, the company’s CEO, Reed Hastings, announced that Netflix would split its DVD-by-mail service and its streaming-video service into two companies. The new DVD-only company, called “Qwikster,” will be completely separate from the streaming business. Hastings also expressed contrition for the way the company rolled out its recent price hike, which alienated many customers. “Qwikster”  which will ship DVD’s and games reminds me of two already dead platforms, Napster and Friendster (I don’t like “sters”).  So after 10 years the stock is sold.  The subscription canceled.  The last little red envelope placed back in the mail this morning.  Qwikster? Technological domination? Nope just a plain bad idea.