Category Archives: Search Neutrality

FairSearch’s “Latest” Proposed Remedies: Ill-Conceived & Unhelpful to Consumers

Earlier today, the group FairSearch published a blog post outlining potential remedies that the Federal Trade Commission (FTC) should consider in its antitrust inquiry into Google’s practices. FairSearch is a group of companies that complain to regulators that Google’s superior performance is the product of “anticompetitive” behavior. FairSearch members include Microsoft, Expedia, Hotwire, Foundem, and TripAdvisor.

FairSearch’s post today lists behavioral and structural remedies, along with steps for ensuring implementation of these remedies. We’ve written extensively on remedies proposed by FairSearch, refuting over a dozen of them. Google is a client of my firm, but I do not speak for the company, only for myself.

Nonetheless, I want to address FairSearch’s latest offering, though many are recycled without the slightest improvement.

FairSearch’s proposals are, at points, hopelessly vague. I have to guess at the proposals, to some extent, in order to refute them. As a result, this post is more detailed than the one it refutes.

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